Wishful Eye Lift & Contour 1% Bakuchiol & Peptide Serum Refill

What it is: Already own an Eye Lift & Contour Serum applicator? This is your refill! This lightweight yet supercharged refillable eye serum instantly – and over time - lifts, firms, and de-puffs under and around the eye for brighter, fresher, youthful-looking skin! What it does: It helps renew tired-looking eyes with brightening matcha, collagen-boosting bakuchiol, repairing peptides, de-puffing Arabian jasmine and tightening pullulan! Apply in your AM and PM skincare routine or whenever you need to cheat a full night’s beauty sleep.What else to know: 98% naturally derived formula Complete with a cooling zamak applicator to help de-puff your eye area Fragrance-free & vegan friendly Dermatologist and ophthalmologist tested Comes with 1 x inserted filled cartridge and 1 x additional refill cartridgeThe Eye Lift & Contour applicator is yours forever: once the product inside is finished, recycle the inner cartridge and insert the refill. The outer pack is FSC certified and recyclable too.Skin type: All skin types - Sensitive, normal, dry, combination, and oily Skincare concerns: Puffiness, loss of elasticity and drynessFormulation: Serum Research Results: Consumer Claims: 100% agreed their eye area looked instantly brighter 92% agreed their eye area looked tighter & less puffy after 10 days 97% agreed their eye area looked more contoured after 28 days 99% agreed their eye area appeared youthful after 28 days Based on an independent study on 32 people of all genders, skin types and tones, using Eye Lift & Contour Serum twice daily.About the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, Wishful. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each Wishful product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself. “I've tried hundreds of products, spoken to tons of derms and experts, and tried all kinds of skin care techniques over the years, so I have seen what works for me and what hasn't,” I know from all the feedback I get from my followers that they are looking for solutions to the same skincare concerns as me, so with Wishful I wanted to create simple but powerful skincare products that visibly work for instant and long-lasting results.”The Wishful Promise: Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful Eye Lift & Contour 1% Bakuchiol & Peptide Serum

What it is: A lightweight yet supercharged refillable eye serum that instantly – and over time - lifts, firms, and de-puffs under and around the eye for brighter, fresher, youthful-looking skin! What it does: It helps renew tired-looking eyes with brightening matcha, collagen-boosting bakuchiol, repairing peptides, de-puffing Arabian jasmine and tightening pullulan! Apply in your AM and PM skincare routine or whenever you need to cheat a full night’s beauty sleep.Pack contents: 2x Full Size Wishful Eye Lift & Contour 1% Bakuchiol & Peptide Serum (6.4ml)What else to know: 98% naturally derived formula Complete with a cooling zamak applicator to help de-puff your eye area Fragrance-free & vegan friendly Dermatologist and ophthalmologist tested Comes with 1 x inserted filled cartridge and 1 x additional refill cartridgeThe Eye Lift & Contour applicator is yours forever: once the product inside is finished, recycle the inner cartridge and insert the refill. The outer pack is FSC certified and recyclable too.Skin type: All skin types - Sensitive, normal, dry, combination, and oily Skincare concerns: Puffiness, loss of elasticity and drynessFormulation: Serum Research Results: Consumer Claims: 100% agreed their eye area looked instantly brighter 92% agreed their eye area looked tighter & less puffy after 10 days 97% agreed their eye area looked more contoured after 28 days 99% agreed their eye area appeared youthful after 28 days Based on an independent study on 32 people of all genders, skin types and tones, using Eye Lift & Contour Serum twice daily.About the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, Wishful. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each Wishful product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself. “I've tried hundreds of products, spoken to tons of derms and experts, and tried all kinds of skin care techniques over the years, so I have seen what works for me and what hasn't,” I know from all the feedback I get from my followers that they are looking for solutions to the same skincare concerns as me, so with Wishful I wanted to create simple but powerful skincare products that visibly work for instant and long-lasting results.”The Wishful Promise: Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful Eye Lift & Snatch Instant Sculpting Masks

What is it: Instantly brightens, lifts, and de-puffs! Non-slip, easy-to-apply eye masks infused with powerful peptides and orchid stem cells that instantly lift the under-eyes while effortlessly staying in place. Perfect for when you're on-the-go, your eyes will look tighter, brighter and snatched AF! Made from the same sculpting sheet mask fabric and cooling active-infused hydrogel as Wishful's cult-fave Chin Lift Mask, the brand wanted to develop repositionable masks for the under-eye area that enable you to lift where you want to the most! Powerful peptides and natural, brightening ingredients combined with the dreamy gel texture make this mask ultra-soothing and refreshing for snatched eyes around the clock. Non-comedogenic, non-acnegenic, cruelty-free, clean-beauty.Skin type: All skin typesSkincare concerns: Dark circles, tired skin, and loss of firmnessFormulation: MaskResearch results: During an independent consumer testing panel of 50 people with different skin types, tones and sexes, the panel reported the following results when using Eye Lift & Snatch:- 84% agreed their under eyes looked and felt lifted immediately after use- 84% agreed their dark circles appeared brighter immediately after use- 78% agreed their under eyes appeared less puffy immediately after use

Wishful Glow Trio Set

What it is: Glow on the go with this must-have set featuring cult-fave Yo Glow, super hydrating Thirst Trap Juice, and collagen-boosting Honey Whip. They work perfectly together to gently exfoliate, brighten, and hydrate skin!The set contents: 1 x Mini-size Wishful Yo Glow Enzyme Scrub (40ml): A gentle, 3-in-1 chemical, physical, and enzymatic scrub that’s packed with pineapple and papaya enzymes, as well as AHAs and BHAs. Suitable for all skin types. 1 x Mini-size Wishful Thirst Trap Juice HA3 & Peptide Serum (10ml): A moisture-packed serum loaded with 3 types of hyaluronic acid, firming peptides, Hollyhock rose, and aloe vera to nourish and hydrate your skin. Suitable for all skin types. 1 x Mini-size Wishful Honey Whip Peptide Moisturizer (20ml): A super hydrating, collagen-boosting moisturizer that helps repair, plump, and soothe skin! Suitable for all skin types.About the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, WISHFUL. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each WISHFUL product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself.The WISHFUL Promise: Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful Empowered Eye Lift & Contour Double Peptide Hydrogel Masks

What it is: Limited-edition! Feel empowered with 3 pairs of non-slip, easy-to-apply eye masks that instantly lift, de-puff, and brighten the eye area. What it does: They help revitalize tired-looking eyes with rejuvenating calanthe orchid, repairing peptides, moisturizing sweet almond oil and soothing rose. The unique shape seamlessly fits the contour of your under eyes to help you draw your signature wing! Apply on the go, during makeup application, or whenever your eyes need a little pick-me-up!What else to know: 3 pairs per pack Vegan friendly Drying alcohol-free Dermatologist testedSkin type: All skin typesSkincare concerns: Dark circles, tired skin, loss of firmnessFormulation: Mask Claims: 84% agreed their under-eyes looked and felt lifted immediately after use* 84% agreed their dark circles appeared brighter immediately after use* 78% agreed their under-eyes appeared less puffy immediately after use*Based on an independent study on 50 people of all genders, skin types, and tones.About the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, WISHFUL. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each WISHFUL product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself.The WISHFUL Promise: Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful My Mini Routine

What it is: Try the mini versions of Wishful's best-sellers (and Huda’s fave products) with this Mini Routine Set! It’s the perfect excuse to refresh your routine and try new skincare without buying the full-size products for now, anyway!The set contents:- Wishful Yo Glow Enzyme Scrub (20 ml): A gentle yet powerful, 3-in-1 enzyme scrub that buffs away dead skin cells and impurities.- Wishful Thirst Trap Juice HA3 & Peptide Serum (10 ml): A moisture-packed serum loaded with 3 types of hyaluronic acid, firming peptides, soothing aloe vera and hydrating hollyhock rose. Suitable for all skin types.- Wishful Honey Whip Peptide Moisturizer (10 ml): A super hydrating, collagen-boosting moisturizer that helps repair, plump and soothe skin! Suitable for all skin types.- Wishful Get Even Rose Oil (10 ml):A holy grail in Huda’s routine, this oil is packed with potent, skin-enhancing benefits that help to brighten and even your skin’s texture. Suitable for all skin types.About the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, WISHFUL. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each WISHFUL product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself.The WISHFUL Promise: Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful Yo Glow Candy Cane - Enzyme Scrub

What it is: A limited and collectible edition of your favorite Yo Glow Enzyme Scrub, in a mouth-watering candy cane scent! Gentle, yet powerful exfoliating scrub infused with a combination of pineapple and papaya enzymes, BHAs and AHAs that leave the skin with a healthy glow.What it does: Tried and tested by Huda herself, this three-in-one revolutionary scrub reveals smooth, radiant and glowing skin in seconds. Thanks to its unique combination of fruit extracts, acids, and soft exfoliants, this scrub promises long-lasting results in just 10 days. The lightweight, milky texture gently buffs away dead skin cells and impurities for immediate results that also makes the perfect canvas for seamless makeup application.Research results: Results after 28 days:- 100% agreed that the product was gentle to their skin- 97% agreed their skin had a healthy glow- 95% agreed their skin appeared brighter- 83% agreed the appearance of sun damage or dark spots had improved- 97% would recommend this product to a friendAbout the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, WISHFUL. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each WISHFUL product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself.The WISHFUL Promise: Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful Rose Quartz Lift & Glow Peel-Off Face Mask

BE YOU, DO YOU, FOR YOUSelf-love starts with skincare! Treat your skin to this magical mask that lifts, tightens, brightens, smoothes and unclogs pores! The blush pink and iridescent, gel-like formula is infused with supercharged rose quartz, moisturizing hyaluronic acid, antioxidant-rich watermelon and calming lotus flower.Key Features:- Suitable for all skin types- Lifts and tightens- Brightens, smoothes and unclogs pores- Applies smoothly and peels off in one pieceCruelty-free, fragrance-free, vegan friendly, FSC-certified and 100% recyclable cartonResearch Results:- 100% agreed their skin felt tighter*- 98% agreed their skin felt brighter & radiant*- 96% agreed their pores felt unclogged**Based on an independent consumer testing panel of 50 people, 5 minutes after removal.About the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, WISHFUL. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each WISHFUL product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself.The WISHFUL Promise: Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful Yo Glow Enzyme Scrub

What it is: Yo Glow Enzyme Scrub is a gentle, yet powerful exfoliating scrub infused with a combination of pineapple and papaya enzymes, BHAs and AHAs that leave the skin with a healthy glow.What it does: Tried and tested by Huda herself, this three-in-one revolutionary scrub reveals smooth, radiant and glowing skin in seconds. Thanks to its unique combination of fruit extracts, acids, and soft exfoliants, this scrub promises long lasting results in just 10 days. The lightweight, milky texture gently buffs away dead skin cells and impurities for immediate results that also makes the perfect canvas for seamless makeup application. “True beauty begins with the skin, which is why I wanted to launch my skincare line, Wishful, with Yo Glow Enzyme Scrub, a skin changing exfoliator with glowing results” – Huda KattanSkin Type: All skin typesSkincare Concerns: Tired, dull and uneven textureFormulation: LiquidResearch results (recommend focusing on results after 10 days): Tested on a panel of 60 people on all skin types, tones and sexes all under dermatological control. Immediate results after 1 use:- 99% agreed that their skin felt softer.- 98% agreed that their skin appeared to have less impurities.- 93% agreed their skin felt retexturized and refined.- 93% agreed their skin appeared brighter.Results after 10 days:- 99% agreed their skin felt refreshed.- 95% of people agreed their skin felt smoother and softer.- 87% agreed their skin tone appeared more even.- 82% agreed their dry patches had visibly reduced.Results after 28 days:- 100% agreed that the product was gentle to their skin.- 97% agreed their skin had a healthy glow.- 95 % agreed their skin appeared brighter.- 83% agreed the appearance of sun damage or dark spots had improved.- 97% would recommend this product to a friend.About the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, Wishful. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each Wishful product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself. “I've tried hundreds of products, spoken to tons of derms and experts, and tried all kinds of skin care techniques over the years, so I have seen what works for me and what hasn't,” I know from all the feedback I get from my followers that they are looking for solutions to the same skincare concerns as me, so with Wishful I wanted to create simple but powerful skincare products that visibly work for instant and long-lasting results.”The Wishful Promise: Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful Thirst Trap Cocoon Mask

What it is: A savior for dehydrated, thirsty skin, Thirst Trap Cocoon Mask is dripping with hydrating ingredients to give your skin a major hit of moisture. Time-tested ingredients like aloe vera and sodium hyaluronate soothe and hydrate your skin, while allantoin and niacinamide brighten and protect.Each Thirst Trap Mask is made with a unique double-layer-fiber technology that allows it to hold significantly more of the powerful vitamin-rich essence than any conventional sheet mask. The mask swells to maximum absorption, allowing even more of the ingredient-rich formula to drench and penetrate the skin.Bursting with some of Huda’s favorite hydrating ingredients, like Hollyhock rose and aloe vera, Thirst Trap leaves your skin soothed, hydrated, supple, and glowing after a single use. Don't forget the caffeine is perfect for depuffing and energizing your jet-lagged skin as soon as you step off a plane!Skin type: All skin typesSkincare concerns: Lackluster and moistureFormulation: MaskResearch results:Tested on a panel of 22 people on all skin types, tones and sexes all under dermatological controlImmediate results after 1 use:- Hydration:- 100% agreed that their skin felt hydrated- 100% agreed that their skin felt more moisturized- 100% agreed that their skin felt nourished- 96% agreed that the mask felt like it was dripping with moisture- Increases skin hydration by 76%- Skin is 1.8x more hydrated 30 minutes after removal- Softer Skin:- 91% agreed that their skin felt softer- 91% agreed that their dry patches were visibly reduced- Dewy Glow:- 100% agreed that their skin was glowing- 100% agreed that their skin looked healthy- 96% agreed that their skin looked dewy- 90% agreed that their skin looked more luminous- Soothing and Smoothing:- 100% agreed that their skin felt soothed- 96% agreed that their skin felt a cooling sensation during wear- 96% agreed that the mask made them feel calmer- 95% agreed that their skin felt smootherAbout the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, WISHFUL. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each WISHFUL product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself.The WISHFUL Promise: Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful Pillowgasm Cherry Glow Sleep Mask

What it is: A revitalizing overnight mask that cocoons the skin with a blend of nourishing and repairing ingredients to boost skin’s radiance, reduce signs of fatigue and lock in moisture for a glowy, brighter, and plumper complexion by morning. What it does: The fragrance-free formula has a unique 3-phase gel-cream-balm texture that’s deliciously rich without feeling greasy or heavy. It gently warms upon application and transforms from pink to white to colorless once activated on the skin. Pillowgasm is infused with satisfying ingredients that really hit the spot, delivering results instantly and over time! Antioxidant-rich cherry extract gives you glow-boosting benefits and helps tired-looking skin appear brighter, carrot extract works overnight to revitalize the skin while hemp seed oil and adenosine help to repair the skin’s barrier. It’s vegan-friendly, silicone-free, non-comedogenic, and dermatologist tested. What else to know: Skin type: All skin types Skincare concerns: Dullness and dryness Formulation: Sleep maskClaims: 100% agreed their skin felt more hydrated and nourished after 1 night 98% agreed their skin looked glowing after 10 days 98% agreed their skin looked well rested after 1 night Based on an independent consumer testing panel of 46 people of all skin tones, types and genders.Fun fact: Eating cherries, particularly tart cherries can come to your rescue if you're struggling to sleep. They're high in melatonin, the natural hormone your body makes to indicate it’s time to sleep. About the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, WISHFUL. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each WISHFUL product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself.The WISHFUL Promise: Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful Mini Skin Wishes

What it is: Mini products, maximum results! A super cute mini skincare set that includes all Wishful's best-selling products, perfect for trialing or travelling. May your skincare wishes come true! From the famous cult-fave gentle exfoliator and creamy cleansing balm, to the moisture-packed formulas and Huda’s holy grail face oil, this set is bursting with everything you need to help hydrate, brighten and even your skin! Bonus: the packaging is recyclable!The limited-edition set contents: - Wishful Clean Genie Cleansing Butter (20 ml): A gentle but effective cleansing balm infused with green tea and cherry blossom that melts makeup and cleans away impurities, while keeping skin soft and supple!- Wishful Yo Glow Enzyme Scrub (40 ml): A gentle, 3-in-1 chemical and physical scrub that’s packed with pineapple and papaya enzymes, as well as AHAs and BHAs.- Wishful Thirst Trap Juice HA3 & Peptide Serum (10 ml): A moisture-packed serum loaded with 3 types of hyaluronic acid, firming peptides, hollyhock rose and aloe vera to nourish and hydrate your skin. Suitable for all skin types.- Wishful Honey Whip Peptide Moisturizer (10 ml): A super hydrating, collagen-boosting moisturizer that helps repair, plump and soothe skin! Suitable for all skin types.- Wishful Get Even Rose Oil (10 ml): Bottling a blend of 15 exceptional oils (with potent, skin-enhancing benefits!), this ‘magic oil’ gives you a glowy, brighter-looking skin tone and a visibly even texture!- Wishful Thirst Trap Cocoon Mask (3.5 g): A sheet mask dripping in hydrating ingredients, made with a unique double-layer-fiber technology to retain more of the formula compared to other conventional masks! Suitable for all skin types.About the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, WISHFUL. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each WISHFUL product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself.The WISHFUL Promise: Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful Hydrate & Glow Trio

What it is: Whether you're a Yo Glow lover, a Wishful devotee or a skincare newbie, this must-have set features 2 of the famous cult-fave formulas and 1 skin-plumping moisturizer (AKA our glow-giving products!) that work perfectly together to exfoliate, hydrate, and brighten skin! Bonus: the packaging is recyclable!The limited-edition set contents:- Wishful Yo Glow Enzyme Scrub (Full Size - 100 ml): A gentle yet powerful, 3-in-1 enzyme scrub that buffs away dead skin cells and impurities.- Wishful Thirst Trap Juice HA3 & Peptide Serum (10 ml): A moisture-packed serum loaded with 3 types of hyaluronic acid, firming peptides, aloe vera and hollyhock rose to nourish and hydrate your skin. Suitable for all skin types.- Wishful Honey Whip Peptide Moisturizer (10 ml): A super hydrating, collagen-boosting moisturizer that helps repair, plump and soothe skin. Suitable for all skin types.About the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, WISHFUL. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each WISHFUL product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself.The WISHFUL Promise: Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful Honey Whip Peptide Moisturizer

What it is: Suitable for all skin types, this firming, lifting, and replenishing daily moisturizer packs a plumping punch and is so hydrating, but doesn't feel greasy or heavy!What it does:Loaded with powerful natural extracts and potent actives like manuka honey, cica, peptides and collagen, this rich-but-lightweight whipped cream moisturizer helps to firm, lift, repair, and plump the skin, as well as reduce redness and even out your complexion. Honey Whip Peptide Moisturizer is also non-comedogenic and dermatologist tested!Research results: - 95% agreed their skin felt instantly smoother*- 90% agreed their skin felt hydrated and plump after 10 days*- 90% agreed their skin feels firmer after 10 days**Based on an independent consumer testing panel of 50 people of all skin types, tones and genders, using Honey Whip twice daily.About the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, Wishful. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each Wishful product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself.The Wishful Promise:Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful Honey Balm Jelly Moisturiser

WISHFUL Honey Balm Jelly Moisturiser is a luxuriously textured crème balm moisturizer infused with ingredients to minimize pores and even skin tone, leaving you with a radiant and smooth complexion. Your skin will look next level fresh and dewy, not to mention flawless AF.Key Highlights:- Moisturized skin- Visibly smaller pores- Luminosity- Calm and soothed skinAbout the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, WISHFUL. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each WISHFUL product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself.The WISHFUL Promise: Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful Yo Detox Face & Body Enzyme Scrub

What it is: Treat your face and body with Yo Glow Intense, a unique 3-in-1 gentle enzyme scrub that’s packed with the same signature ingredients as Yo Glow (pineapple and papaya enzymes as well as AHA and BHAs), plus purifying charcoal to draw out impurities and refine pores! This 3-in-1 formula offers an enzyme, acid, and physical exfoliation to deliver all the benefits without the downtime (no irritation and no redness). Expect instant and long-term results with this game-changing product after just 1 use!What it does: Suitable for all skin types, the scrub is perfect for days when you need a more intensive, deep skin cleanse: the super satisfying formula will leave your skin feeling fresh, rejuvenated, and recharged for the week ahead without stripping the skin. From tackling excess oil and breakouts to dullness and uneven skin tone, the clarifying ingredients will provide instant purification without the irritation and give you smoother, even-looking skin.The Wish List:- Purifies- Absorbs excess oil- Unclogs pores- Smoothing and eveningThe ingredients: The hero ingredient responsible for giving Yo Glow Intense its unique gray hue is charcoal: the ultimate skincare hero that has multiple benefits your skin will love. The oil-absorbing properties work wonders to clean excess oil from your pores as well as the skin’s surface. It also removes grease and residue effectively so your pores will look snatched and feel more refined. Top Consumer Claims:- 98% agreed their pores felt cleansed after 1 use*- 96% agreed their skin felt purified & clean after 1 use*- 96% agreed their skin felt smoother after 1 use**based on an independent consumer testing panel of 51 people/men and women of all skin types and tones.Huda’s Inspiration: Originally, Yo Glow Intense was born because Huda wanted to develop a version of Yo Glow for her husband, Chris. His thicker, oilier skin was more prone to breakouts and clogged pores. Infusing Yo Glow Intense with the same signature ingredients as Yo Glow, plus purifying charcoal and astringent witch hazel worked like magic to deep clean his skin, including his beard area! Huda then thought, “why should men have all the fun?!” Yo Glow Intense is to be used and enjoyed by everyone.About the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, Wishful. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each Wishful product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself. “I've tried hundreds of products, spoken to tons of derms and experts, and tried all kinds of skin care techniques over the years, so I have seen what works for me and what hasn't,” I know from all the feedback I get from my followers that they are looking for solutions to the same skincare concerns as me, so with Wishful I wanted to create simple but powerful skincare products that visibly work for instant and long-lasting results.”The Wishful Promise: Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful Bright Gift Set

What it is: This limited-edition collection of Wishful favorites will have your skin glowing, hydrated, and shining bright in just one routine. Everything you've been wishing for this holiday season!The set contents:- A Mini Yo Glow Enzyme Scrub (40ml): A gentle yet powerful exfoliating scrub infused with a combination of pineapple and papaya enzymes, and BHAs and AHAs that leave the skin with a healthy glow.- A Mini Honey Balm Jelly Moisturizer (27gm): A luxuriously textured jelly-meets-balm moisturizer infused with honey to lock-in moisture for up to 24 hours and soothe the skin.- A Mini Get Even Rose Oil (10ml): A concoction of skin loving oils that give your skin a noticeably more even, brighter and smoother appearance.About the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, Wishful. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each Wishful product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself.The Wishful Promise: Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful Clean Genie Cleansing Butter

A transforming cleansing balm that effortlessly removes long-wear makeup. This gentle but powerful balm makes the perfect first step of your double cleansing routine.WISHFUL Clean Genie Cleansing Butter melts away tough makeup leaving you with perfectly soft, soothed, and clean skin. Infused with green tea and malachite, the formula dissolves makeup and impurities while leaving your skin feeling hydrated. Once fully massaged into the skin, add water and watch as the formula transforms into milk that easily washes away, leaving you with fresh, clean, comfortable skin - no greasy film or dry after-feel!Formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more.Key Highlights:- Suits all skin types- Suitable for makeup removal and cleansing- Balm to oil to milk like textureResearch results:Based on an independent consumer testing panel of 30 people.- 90% agreed the product easily removed all of their make up- 96% agreed the product left no residue on the skin after use- 96% agreed the product felt gentle on their skin- 96% agreed the product removed dirt, grime and excess oil from their face- 86% agreed the product easily removed stubborn makeup- 83% agreed their skin felt hydrated after use- 93% agreed their skin felt clean after use- 86% agreed their skin felt refreshed after use- 93% agreed the product is easy to useAbout the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, WISHFUL. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each WISHFUL product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself.The WISHFUL Promise: Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful Mini Essentials

What it is: Perfect to trial and travel with, treat your skin to the mini versions of Wishful's best-selling skincare (AKA some of Huda’s fave products!) that gently exfoliate and moisturize all skin types.The set contents:- Wishful Yo Glow Enzyme Scrub (20 ml): A gentle yet powerful, 3-in-1 enzyme scrub that buffs away dead skin cells and impurities.- Wishful Thirst Trap Juice HA3 & Peptide Serum Sachet: A moisture-packed serum loaded with 3 types of hyaluronic acid, firming peptides, soothing aloe vera and hydrating hollyhock rose. Suitable for all skin types.- Wishful Honey Whip Peptide Moisturizer (10 ml): A super hydrating, collagen-boosting moisturizer that helps repair, plump and soothe skin! Suitable for all skin types.About the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, WISHFUL. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each WISHFUL product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself.The WISHFUL Promise: Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful Get Even - Rose Oil

Even, bright and smooth skin! A skincare powerhouse, Get Even Rose Facial Oil is a blend of 15 exceptional oils chosen for their potent, skin-enhancing benefits. Nicknamed by Huda as her "magic oil," this is a holy grail for all skin types, leaving you with a healthy-looking glow, a brighter appearance, and a visibly even texture.Skincare concerns: Dryness, dullness and loss of firmnessSkin type: All skin typesFormulation: OilResearch results: After 28 days:- 91% agreed their skin texture was improved- 86% agreed their skin had a healthy glow*Based on an independent study of 30 people with all skin types, tones, and textures, using the product twice a day at the end of their skin care routine"Non-comedogenic, Non-acnegenic, Cruelty-Free, Clean-beautyAbout the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, WISHFUL. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each WISHFUL product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself.The WISHFUL Promise: Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful Chin Lift Sculpting Sheet Mask

What it is: Chin Lift Sculpting Sheet Mask is that facial workout you didn't need to do since it makes your chin look toned and sculpted, so you are ready for any selfie in a flash! Always trying to perfect that selfie? Introducing the solution for the perfect selfie with the Chin Lift Sculpting Sheet Mask.This action-packed mask is designed for incredible instant results while powerful ingredients continue to boost your skin with regular use. The energizing and skin rejuvenating benefits come from the unique combination of adenosine, peptides and niacinamide. And that cooling effect you feel when you first apply the mask? It means it’s working! Invigorating peppermint oil not only causes a cooling sensation, but it also helps to tighten the skin and calm redness.The real magic is the unique lifting tape made of a woven cotton material that’s traditionally used for athletic tape - it mimics the elasticity of your skin ensuring a strong yet comfortable hold. You can also store this in your fridge to boost the cooling effect.Skin type: All skin typesSkincare concerns: Puffy and dry skin, lacking facial definitionFormulation: MaskResearch results:Tested on a panel of 25 people on all skin types, tones and sexes all under dermatological control.Immediate results after 1 use:- Jawline:- 88% agreed their jawline appeared lifted immediately after use- 88% agreed their jawline appeared more defined and sculpted after use- Smoother Skin:- 92% agreed that their skin felt smoother immediately after use- Tightening and Elasticity:- Skin feels instantly more elastic- 96% agreed their skin felt tighter immediately after use- 84% agreed their skin felt firmer immediately after use- Other:- 92% agreed that their skin felt refreshed immediately after use- 100% agreed the mask had a cooling effectOn average, people felt the results lasted 3 hours.About the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, WISHFUL. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each WISHFUL product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself.The WISHFUL Promise: Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful Yo Glow Tropical Fruits Enzyme Scrub

Instant and long-term results.A limited-edition, unique scrub that’s packed with the same signature ingredients as Yo Glow (pineapple and papaya enzymes as well as AHA's and BHA’s) + a new delicious scent of tropical fruits and flowers all wrapped up in special-edition packaging! The fruity twist and lightweight, milky texture will feel like you're wrapping your skin in sunshine, wherever you are in the world!Features:- Lightweight, milky texture- Suitable for all skin types- 3-in-1: An enzyme, acid, and physical exfoliation- Buffs away dead skin cells- Non-stripping- Creates the perfect makeup baseResearch results and top consumer claims:Immediate:- 99% agreed that their skin felt softer.- 98% agreed that their skin appeared to have less impurities.10 days:- 99% agreed their skin felt refreshed.- 95% of people agreed their skin felt smoother and softer.*Tested on a panel of 60 people of all skin types, tones and sexes, under dermatological control.About the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, Wishful. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each Wishful product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself.The Wishful Promise: Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful Yo Glow Gingerbread Latte Enzyme Scrub

What it is: 3-in-1 exfoliating enzyme scrub that brightens and evens skin tone. Gives you instant and long-term results.A limited-edition, unique scrub that’s the exact same formula as Yo Glow (pineapple and papaya enzymes as well as AHAs and BHAs), featuring a new, mouth-watering gingerbread scent, all wrapped up in a special-edition packaging! Perfect for the holiday season, whether it’s a gift for a loved one or a sweet treat to yourself!Key Features:- Lightweight, milky texture- Suitable for all skin types- 3-in-1: An enzyme, acid, and physical exfoliation- Buffs away dead skin cells- Non-stripping- Gives a healthy glow- Re-textures and evens skin tone- Creates the perfect makeup base Research results: Consumer claims:Immediate:- 99% agreed that their skin felt softer*- 98% agreed that their skin appeared to have less impurities*10 days:- 99% agreed their skin felt refreshed*- 95% of people agreed their skin felt smoother and softer*28 days:- 100% agreed that the product was gentle to their skin*- 97% agreed their skin had a healthy glow**Tested on a panel of 60 people of all skin types, tones and genders, under dermatological control.About the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, WISHFUL. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each WISHFUL product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself.The WISHFUL Promise: Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful Thirst Trap Juice HA3 & Peptide Serum

What it is: Thirsty for more? The super-potent ingredients from Wishful's original Thirst Trap Cocoon Mask have been boosted with 3 types of hyaluronic acid (HA3) and firming peptides to hydrate and strengthen your skin. Moisturizing hollyhock rose and soothing aloe vera nourish your skin, leaving it bouncy and supple. This serum will deeply hydrate your skin leaving it plump, bouncy and overall, healthier over time. Non-comedogenic, non-acnegenic, cruelty-free, clean-beauty.Skin type: All skin typesSkincare concerns: Dry, dull skinFormulation: Liquid / serumResearch results: Consumer claims:- 100% agreed their skin had an instant glow*- 97% agreed their skin felt instantly hydrated*- 97% agreed their skin felt bouncy after 10 days*- 94% agreed their skin looks and felt stronger after 10 days *- 100% agreed their skin felt smoother after 28 days*- 93% agreed their skin felt plumped after 28 days**Based on an independent consumer testing panel of 32 men and women of all skin types and tones, using the product twice a day for 28 days.About the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, Wishful. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each Wishful product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself.The Wishful Promise: Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful Quench Gift Set

What it is: A limited-edition mask trio to keep skin hydrated, glowing, and snatched for selfies during the busy holiday season.The set contents:- 1 x Chin Lift: Designed for instant jaw-lifting results, a powerful combination of adenosine, peptides and niacinamide provide energizing and skin rejuvenating benefits.- 2 x Thirst Trap Cocoon Masks: Quench thirsty and dehydrated skin with this innovative mask that’s dripping with hydrating aloe vera and sodium hyaluronate, and allantoin and niacinamide to brighten and protect.Clean at Huda Beauty: Clean at Huda Beauty is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.About the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, WISHFUL. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each WISHFUL product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself.The WISHFUL Promise: Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful Glow Gift Set - 2 Pieces

What it is: Show up with a glow up all season long with this essential WISHFUL duo: Brighten and smooth with Yo Glow, and hydrate and shine bright with Honey Balm to get glo-glo-glowing!The set contents:- A Mini Yo Glow Enzyme Scrub (20ml): A gentle yet powerful exfoliating scrub infused with a combination of pineapple and papaya enzymes, and BHAs and AHAs that leave the skin with a healthy glow.- A Mini Honey Balm Jelly Moisturizer (10gm): A luxuriously textured jelly-meets-balm moisturizer infused with honey to lock-in moisture for up to 24 hours and soothe the skin.About the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, Wishful. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each Wishful product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself.The Wishful Promise: Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful Yo Glow Enzyme Scrub - Full size

What it is: Yo Glow Enzyme Scrub is a gentle, yet powerful exfoliating scrub infused with a combination of pineapple and papaya enzymes, BHAs and AHAs that leave the skin with a healthy glow.What it does: Tried and tested by Huda herself, this three-in-one revolutionary scrub reveals smooth, radiant and glowing skin in seconds. Thanks to its unique combination of fruit extracts, acids, and soft exfoliants, this scrub promises long lasting results in just 10 days. The lightweight, milky texture gently buffs away dead skin cells and impurities for immediate results that also makes the perfect canvas for seamless makeup application. “True beauty begins with the skin, which is why I wanted to launch my skincare line, Wishful, with Yo Glow Enzyme Scrub, a skin changing exfoliator with glowing results” – Huda KattanSkin Type: All skin typesSkincare Concerns: Tired, dull and uneven textureFormulation: LiquidResearch results (recommend focusing on results after 10 days): Tested on a panel of 60 people on all skin types, tones and sexes all under dermatological control. Immediate results after 1 use:- 99% agreed that their skin felt softer.- 98% agreed that their skin appeared to have less impurities.- 93% agreed their skin felt retexturized and refined.- 93% agreed their skin appeared brighter.Results after 10 days:- 99% agreed their skin felt refreshed.- 95% of people agreed their skin felt smoother and softer.- 87% agreed their skin tone appeared more even.- 82% agreed their dry patches had visibly reduced.Results after 28 days:- 100% agreed that the product was gentle to their skin.- 97% agreed their skin had a healthy glow.- 95 % agreed their skin appeared brighter.- 83% agreed the appearance of sun damage or dark spots had improved.- 97% would recommend this product to a friend.About the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, Wishful. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each Wishful product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself. “I've tried hundreds of products, spoken to tons of derms and experts, and tried all kinds of skin care techniques over the years, so I have seen what works for me and what hasn't,” I know from all the feedback I get from my followers that they are looking for solutions to the same skincare concerns as me, so with Wishful I wanted to create simple but powerful skincare products that visibly work for instant and long-lasting results.”The Wishful Promise: Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful Yo Glow Facial Enzyme Scrub

What it is: Yo Glow Enzyme Scrub is a gentle, yet powerful exfoliating scrub infused with a combination of pineapple and papaya enzymes, BHAs and AHAs that leave the skin with a healthy glow.What it does: Tried and tested by Huda herself, this three-in-one revolutionary scrub reveals smooth, radiant and glowing skin in seconds. Thanks to its unique combination of fruit extracts, acids, and soft exfoliants, this scrub promises long lasting results in just 10 days. The lightweight, milky texture gently buffs away dead skin cells and impurities for immediate results that also makes the perfect canvas for seamless makeup application. “True beauty begins with the skin, which is why I wanted to launch my skincare line, Wishful, with Yo Glow Enzyme Scrub, a skin changing exfoliator with glowing results” – Huda KattanSkin Type: All skin typesSkincare Concerns: Tired, dull and uneven textureFormulation: LiquidResearch results (recommend focusing on results after 10 days): Tested on a panel of 60 people on all skin types, tones and sexes all under dermatological control. Immediate results after 1 use:- 99% agreed that their skin felt softer.- 98% agreed that their skin appeared to have less impurities.- 93% agreed their skin felt retexturized and refined.- 93% agreed their skin appeared brighter.Results after 10 days:- 99% agreed their skin felt refreshed.- 95% of people agreed their skin felt smoother and softer.- 87% agreed their skin tone appeared more even.- 82% agreed their dry patches had visibly reduced.Results after 28 days:- 100% agreed that the product was gentle to their skin.- 97% agreed their skin had a healthy glow.- 95 % agreed their skin appeared brighter.- 83% agreed the appearance of sun damage or dark spots had improved.- 97% would recommend this product to a friend.About the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, Wishful. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each Wishful product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself. “I've tried hundreds of products, spoken to tons of derms and experts, and tried all kinds of skin care techniques over the years, so I have seen what works for me and what hasn't,” I know from all the feedback I get from my followers that they are looking for solutions to the same skincare concerns as me, so with Wishful I wanted to create simple but powerful skincare products that visibly work for instant and long-lasting results.”The Wishful Promise: Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful Honey Whip Peptide Moisturizer

What it is: Suitable for all skin types, this firming, lifting, and replenishing daily moisturizer packs a plumping punch and is so hydrating, but doesn't feel greasy or heavy!What it does:Loaded with powerful natural extracts and potent actives like manuka honey, cica, peptides and collagen, this rich-but-lightweight whipped cream moisturizer helps to firm, lift, repair, and plump the skin, as well as reduce redness and even out your complexion. Honey Whip Peptide Moisturizer is also non-comedogenic and dermatologist tested!Research results: - 95% agreed their skin felt instantly smoother*- 90% agreed their skin felt hydrated and plump after 10 days*- 90% agreed their skin feels firmer after 10 days**Based on an independent consumer testing panel of 50 people of all skin types, tones and genders, using Honey Whip twice daily.About the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, Wishful. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each Wishful product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself.The Wishful Promise:Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful Yo Detox Face & Body Enzyme Scrub

What it is: Treat your face and body with Yo Glow Intense, a unique 3-in-1 gentle enzyme scrub that’s packed with the same signature ingredients as Yo Glow (pineapple and papaya enzymes as well as AHA and BHAs), plus purifying charcoal to draw out impurities and refine pores! This 3-in-1 formula offers an enzyme, acid, and physical exfoliation to deliver all the benefits without the downtime (no irritation and no redness). Expect instant and long-term results with this game-changing product after just 1 use!What it does: Suitable for all skin types, the scrub is perfect for days when you need a more intensive, deep skin cleanse: the super satisfying formula will leave your skin feeling fresh, rejuvenated, and recharged for the week ahead without stripping the skin. From tackling excess oil and breakouts to dullness and uneven skin tone, the clarifying ingredients will provide instant purification without the irritation and give you smoother, even-looking skin.The Wish List:- Purifies- Absorbs excess oil- Unclogs pores- Smoothing and eveningThe ingredients: The hero ingredient responsible for giving Yo Glow Intense its unique gray hue is charcoal: the ultimate skincare hero that has multiple benefits your skin will love. The oil-absorbing properties work wonders to clean excess oil from your pores as well as the skin’s surface. It also removes grease and residue effectively so your pores will look snatched and feel more refined. Top Consumer Claims:- 98% agreed their pores felt cleansed after 1 use*- 96% agreed their skin felt purified & clean after 1 use*- 96% agreed their skin felt smoother after 1 use**based on an independent consumer testing panel of 51 people/men and women of all skin types and tones.Huda’s Inspiration: Originally, Yo Glow Intense was born because Huda wanted to develop a version of Yo Glow for her husband, Chris. His thicker, oilier skin was more prone to breakouts and clogged pores. Infusing Yo Glow Intense with the same signature ingredients as Yo Glow, plus purifying charcoal and astringent witch hazel worked like magic to deep clean his skin, including his beard area! Huda then thought, “why should men have all the fun?!” Yo Glow Intense is to be used and enjoyed by everyone.About the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, Wishful. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each Wishful product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself. “I've tried hundreds of products, spoken to tons of derms and experts, and tried all kinds of skin care techniques over the years, so I have seen what works for me and what hasn't,” I know from all the feedback I get from my followers that they are looking for solutions to the same skincare concerns as me, so with Wishful I wanted to create simple but powerful skincare products that visibly work for instant and long-lasting results.”The Wishful Promise: Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful Thirst Trap Juice HA3 & Peptide Serum

What it is: Thirsty for more? The super-potent ingredients from Wishful's original Thirst Trap Cocoon Mask have been boosted with 3 types of hyaluronic acid (HA3) and firming peptides to hydrate and strengthen your skin. Moisturizing hollyhock rose and soothing aloe vera nourish your skin, leaving it bouncy and supple. This serum will deeply hydrate your skin leaving it plump, bouncy and overall, healthier over time. Non-comedogenic, non-acnegenic, cruelty-free, clean-beauty.Skin type: All skin typesSkincare concerns: Dry, dull skinFormulation: Liquid / serumResearch results: Consumer claims:- 100% agreed their skin had an instant glow*- 97% agreed their skin felt instantly hydrated*- 97% agreed their skin felt bouncy after 10 days*- 94% agreed their skin looks and felt stronger after 10 days *- 100% agreed their skin felt smoother after 28 days*- 93% agreed their skin felt plumped after 28 days**Based on an independent consumer testing panel of 32 men and women of all skin types and tones, using the product twice a day for 28 days.About the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, Wishful. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each Wishful product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself.The Wishful Promise: Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.

Wishful Get Even - Rose Oil

Even, bright and smooth skin! A skincare powerhouse, Get Even Rose Facial Oil is a blend of 15 exceptional oils chosen for their potent, skin-enhancing benefits. Nicknamed by Huda as her "magic oil," this is a holy grail for all skin types, leaving you with a healthy-looking glow, a brighter appearance, and a visibly even texture.Skincare concerns: Dryness, dullness and loss of firmnessSkin type: All skin typesFormulation: OilResearch results: After 28 days:- 91% agreed their skin texture was improved- 86% agreed their skin had a healthy glow*Based on an independent study of 30 people with all skin types, tones, and textures, using the product twice a day at the end of their skin care routine"Non-comedogenic, Non-acnegenic, Cruelty-Free, Clean-beautyAbout the Brand: For more than a decade, Huda Kattan has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, WISHFUL. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life. Each WISHFUL product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself.The WISHFUL Promise: Cruelty-free, sulfate-free, paraben-free, phthalate-free and clean.