Ingredients
DM Water, Ammonium Lauretha Sulphate, Amodimethicone, C11-15 Pareth, Laureth-9, Glycerin, Tridecent-12, Disodium Lauretha Sulfosuccinate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Cocodiethanolamide, Polyquaternium 7, Lauroyl Methyl Glucamide, Citric Acid, PEG-120 Methyl Glucose Trioleate, Propanediol, Panthenol, Benzyl Alcohol, Salicylic Acid, Panthenol, Benzyl Alcohol, Sorbic Acid, Sorbitan Oleate Decylglucoside Cross polymer, Disodium EDTA, and Parfum.
A revolution in professional salon care, iluvia is the solution for everyday hard water woes. iluvia Hard Water Shampoo is a designed to gently and effectively remove mineral and product deposits from hair and scalp, iluvia works from the first wash to leave hair feeling softer, smoother and more manageable.
The Science of iluvia: iluvia Hard Water Shampoo gently and effectively removes mineral deposits from hair and scalp. Positively charged metal ions bind to the hair and scalp creating harmful deposits. Deposits can also be created through the frequent use of conditioning or styling products like conditioners, wax, gels, hair sprays etc. Such deposits can alter the structure of the hair fiber leaving hair feeling dry, frizzy and unmanageable. Deposits can be a leading cause of hair issues like dandruff, dullness and consequent hair fall and hair loss. Minerals deposited in hair can also reduce the effectiveness of treatments like smoothening, straightening, keratin, hair highlights or hair colors. iluvia contains advanced cleansing agents that bind to the mineral deposits and wash them off leaving hair feeling cleaner, fuller and more manageable. New age water soluble conditioning agents ensure your hair feels soft and supple without leaving harmful deposits.
Discover the iluvia difference and combat the damaging effects of hard water. Technology developed, formulated and manufactured in India under license from Renaura Osauhing, Estonia.
Benefits:
- Detoxes hair by sequestering harmful metal ions and product deposits
- Leaves hair feeling naturally refreshed and clean
- A unique conditioning approach makes hair feel softer without leaving water-insoluble deposits
- pH balanced formula, Maintains the skin's protective acid mantle
- Prevents mineral or product buildup from creating problems like dryness, and frizziness
- Free of SLS, SLES, Parabens and Pthalates
- Free from salts and colorants
- Designed to work in varying hardness levels
- Safe for sensitive skin
- Suitable for all hair types
About the brand: Designed for salon professionals, iluvia is your solution for hard water hair woes. This new hair cleansing system frees hair from damaging mineral deposits, leaving it softer, fuller and more manageable. Designed to gently remove metal ion and product deposits, iluvia is a daily use shampoo that can be used in regular as well as hard water.
